Starbucks waxay si weyn u aaminsanayd dalbashada moobaylka, haddana waxay qaadaysaa tallaabada xigta iyadoo furaysa dukaankeedii ugu horreeyay ee moobaylka oo keliya ah.
Silsiladda qaxwada ayaa Talaadadii ku dhawaaqday inay "dukaan dijitaal ah" ka furi doonto Shanghai dabayaaqada Sebtembar. Goobta lagu iibin doono waxay ku taallaa gudaha Qolka Roastery and Testing Room ee shirkadda, waxaana laga heli karaa oo keliya barnaamijka Starbucks.
Dukaanka ayaa qayb ka ah qorshe ballaaran oo Starbucks ay ku kordhinayso iibkeeda dhijitaalka ah 30% sanadkan. In ka badan 90% kobaca dukaamada cusub ee mustaqbalka ee Starbucks wuxuu yeelan doonaa darawal-wadid, iyadoo inta badan kuwani ay yihiin dalabaadka moobaylka iyo lacag bixinta.
"Haddii aad eegto warshadaha makhaayadaha adeegga degdegga ah, wali si aad ah ayay u koraysaa," ayuu yiri Howard Schultz, guddoomiyaha iyo madaxa shirkadda Starbucks. "Shaki kuma jiro in ay jiraan caqabado jira, laakiin xaqiiqadu waxay tahay in baahiyaha macaamiishu aysan is beddelin. Waxay rabaan cunto iyo cabitaan wanaagsan oo qoysaskoodu ku raaxaystaan."
Starbucks drive-thrus waxay la mid yihiin barnaamijka moobaylka ee McDonald's McCafé iyo pay mobile abka steroids, laakiin halkii ay gebi ahaanba ka takhalusi lahayd drive-thru, Starbucks waxay raadineysaa inay ballaariso goobaheeda hadda jira.
Acoolda, oo ah warshad bacaha Shiinaha laga leeyahay oo ku takhasustay soo saarista bacaha keenista cuntada ee Adeegyada Cuntada iyo Cabitaanka. 10-kan sano ee waayo-aragnimada ah waxay naga caawinayaan inaan soo saarno bacaha tayo sare leh oo leh qiimo macquul ah si ay ugu adeegaan in ka badan 100 macaamiil caalami ah sida Uber/ Talabat/ Glovo/SF.
Sida aan fahansannahay, macaamiisha faraxsan waxay sameeyaan sumcad wanaagsan, sidaa darteed waxaan dadaalkeenna oo dhan gelinnaa naqshadeynta badeecadaha iyo xakamaynta tayada si loo hubiyo in bac kasta oo aan soo saarno ay gaari karto qanacsanaanta macaamiisheenna.
Waxaan diyaar u nahay inaan soo saarno bacaha loo sameeyay ganacsigaaga.
Waqtiga boostada: Agoosto-30-2022